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Jane Lauder Is Lauded for Millennial Outreach

Connects Clinique to Millennials

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By: TOM BRANNA

Editor

Clinique was born in 1968—right when the Baby Boomers were finding their voice and before they discovered their first wrinkle. But how to connect today's Milllennials to the best-selling Estée Lauder brand? Getting  a younger generation to tune in and turn on to Clinique fell to Jane Lauder, granddaughter of Estée Lauder, who was named global brand president of Clinique in 2014. Lauder did such a good job of making Clinique relevant to Millennials that she's been named Adweek&#...

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